Overtime, social media has grown immensely in the different types of platforms, the influencers who use it and how it’s being used in businesses and everyday life. If social media is used correctly, the benefits can be ground-breaking.
Using social media to grow your business, generate leads and build a brand may seem like a daunting task but there are steps that you can follow to improve your social media skills.
First, consistency is key. Sending just out one tweet per day isn’t going to boost engagement. By creating a recurring posting schedule and constantly be consistent, audiences on social media will be more likely to see the content, and engage with it.
In order to track the progress that your social media posts are making, use analytics to help you figure out what’s working for you, and what’s not working.
Third-year student, Sarah Spencer, monitors her engagement on social media to see how effective her strategies are.
“I always try to change my posting up on social media, if something doesn’t work I try another,” said Spencer.
Another way to boost engagement across all social media platforms is to target your social media posts to your target demographic. Even though a business may attract a specific demographic, an audience consists of individuals who draw to your brand for many different reasons.
For second-year student, Emma Pinson, she directs most of her social media tactics towards the Instagram account she runs for her dog, Harper.
“I figured out that certain posts attract a certain audience; the engagement is always varying,” said Pinson.
Social media is the best tool to bring in new customers or clients. If done correctly, it can be an extremely useful tool in the fast-advancing society.